UX designer
Designing for people. Building for business.
One redesigned email took a chauffeur company from 29% to 61% of quotes booked.
Automatic schedule
When the schedule falls apart
An AI assistant for a chauffeur company’s dispatch board. It watches the flights, suggests the fix, and waits for a person to approve it.
Behind this is an airport board. Flight after flight runs late. DL 889 is 40 minutes late, so 10D and 10E would break their van and 10A to C would wait 40 minutes for them.
10D + 10E ride with 13A
act by 13:0510D + 10E are late (DL 889, 40 min).
Morikami Japanese Gardens
A garden ticket anyone can book
Timed entry and an accessible mode for a Japanese garden. A self-initiated concept.
Seattle STS
The quote email that doubled its booking rate
A live redesign for a Seattle chauffeur company. It took ten versions to get right.
More from the case studies
My first cards read like reports
The assistant’s card
The dispatch board, opens in a new tab
The prototype, interactive
Four dispatch tools, compared
Research
The Morikami design system, opens in Figma
Figma library
Timed-entry ticketing
The prototype, interactive
What I found on morikami.org
Research
Plain labels, warm sentences
Writing
Every version of the quote email
Seattle STS
Two emails we stopped writing by hand
Seattle STS templates
The STS business card
Seattle STS print
