Seattle STS · Email templates
Two emails we stopped writing by hand
Asking a passenger for their flight number, or offering them a free upgrade, used to mean opening Gmail, finding an old email and typing the rest. Now both are templates in our booking system. They go out from the system, look as professional as the quote, and made dispatch’s job easier.
- Client
- Seattle STS Town Car & Limo Service
- My role
- Design, build and shipping. I also dispatch for STS, so I send them myself.
- Built with
- Codex, from the quote email’s code, inside Limo Anywhere’s email templates.
- Year
- 2026
Why we need the flight number
We track the flight for every airport pickup. If it lands late, we move the pickup to match, at no charge to the passenger.
Limo Anywhere only asks for the airline and flight number when the pickup is typed as an airport code: SEA for Seattle–Tacoma. Not many people know the code. Most type the airport’s street address instead, and the booking reaches us with no flight to track.
This email asks for the two missing details. The passenger replies with them, or calls.
From Gmail to the booking system
Before, each of these was written by hand: open Gmail, find an old email to copy, type the rest.
Now they are templates in Limo Anywhere, the system we book in, and they go out from there like the quote does. The system fills in the passenger’s name, the confirmation number and our logo.
How I built them
Both start from the quote email’s code. With Codex I changed the type and the gradient, kept the STS colours and logo, and kept the merge tags: the #TAGS# Limo Anywhere swaps for each booking’s details as it sends.
What changed on the way
These are the polished versions. Each went through a few.
The Sprinter email asks now. An earlier version read as a statement. The final one is a question, from the subject line down: “Would you like a free Sprinter upgrade?”
The flight email is words only. One version had pictures of a plane and a ticket. It was too much. Pictures have to be hosted somewhere, and emoji can’t stand in for them: they look different on every device. So we kept the text. The Sprinter email keeps its photos, because there the van is the offer.