Seattle STS · Every version
Twelve versions of one email
The old template, the first attempt at a fix, and the ten versions I made between 24 June and 2 August 2026. Open any of them full size. Customer details in the two 2025 emails are blurred.
v0 · Ref# 135274
22 Jul 2025

Default Limo Anywhere template: plain text, dashed rules, a bare tokenized URL as the only way to book, and one plain line offering a cheaper Luxury SUV
v0.5 · Ref# 136073
12 Aug 2025

Blue hero banner, gratuity line fixed, three matching vehicle photos
v1
24 Jun 2026

First redesign: black, gold and white, rate card, journey panel, “Confirm my reservation” button at the bottom
v2
26 Jun

Placeholder boxes become real Suburban and Yukon photos; mobile CSS
v3
2 Jul

“100,000+ / 24/7 / 5-Star” strip replaced by Google 5.0 and the ThreeBestRated award
v4
2 Jul

Award gets its own row; rate box tinted gold
v5
7 Jul

“Verify award” and “Check our Google reviews” links
v6
8 Jul

No visible change
v7
12 Jul

Button moved from below the photos to directly under the rate, and the email reordered: price, button, vehicle, trip details last; full 11-line rate breakdown
v8
12 Jul

Escalade replaces the Suburban and Yukon
v9
16 Jul

Dark “Reserve this trip” band; the old SUV line back, word for word, below the photos
v10 · Ref# 148785
2 Aug

SUV line moved directly under the rate, before the reserve band, with its own heading and a gold panel; header image re-hosted